Jeeves ERP at SRB Gruppen
Merchandising services for grocery, building materials, retail and pharmacy markets
Regular assignments, campaigns, seasonal stocking and various projects
Complete merchandising solutions with design, logistics and telemarketing
Replacing isolated systems and information
The business has grown strongly since 1995, with average annual revenue growth of around 25%. Merchandising services are delivered by 350 consultants who ensure food producers’ products receive the desired space in grocery stores. In 2011, around 200,000 assignments were completed in 600 locations in Sweden.
Clients are primarily larger food producers. The company’s merchandising services include unpacking products onto store shelves and ensuring satisfactory displays.
In 2001, SRB-Gruppen decided to evaluate more efficient, flexible system support. The business was growing, and isolated information systems made both customer inquiries and service management cumbersome and resource-intensive.
After evaluation, SRB-Gruppen decided to implement Jeeves ERP for accounting, ledgers, project management, marketing and sales support, and graphical planning. Using consultants’ time as efficiently as possible required a system that continuously showed current schedules and utilization.
Problem
SRB Gruppen’s accelerating expansion into new business areas and strong growth meant it outgrew its ERP system in the early 2000s. The company has increased sales by 1,300% over the past ten years.
Solution with a new ERP system
The company invested in a solution built around Jeeves ERP. It needed to be easily adaptable, especially because SRB Gruppen wanted to work flexibly with major customers’ business processes and routines. Avoiding dependence on consultants was also important. The system also had to handle large transaction volumes and remain open to other systems.
Results with a new ERP system
Jeeves ERP works exactly as intended. After initial customization, it requires minimal maintenance, is robust and flexible, and handles without any problems the transaction volumes SRB Gruppen anticipates in its strategic planning.
Mikael Edeslätt, Business Developer, SRB Gruppen
“Previously, multiple information sources limited our efficiency. Jeeves and Systemstöd’s solution gives us one system that handles everything, improving efficiency and our ability to expand further. It supports business-critical processes for planning, executing and monitoring assignments. We can now grow at the pace we want and adapt the system as the market develops,” says Mikael Edeslätt, Business Developer at SRB Gruppen AB.
“We have some fairly large customers. We cannot demand that administrative processes follow our way of doing things; we must adapt to their reality, which requires easily adaptable systems. That is Jeeves’ greatest strength: the system adapts to reality.”
“Systemstöd quickly demonstrated that they understood our business. Their extensive, solid experience implementing and adapting Jeeves ERP to different businesses was decisive in our choice. Our requirements are unique, and there is no obvious standard system for our operations,” Mikael Edeslätt concludes.